Business promotion is communicating with the public in an attempt to influence them toward buying your products and/or services. You might communicate in person through direct selling or in a retail store, via the internet through a website or social media platform, electronically through email or text messaging (SMS marketing), just to name a few of the more popular business communication channels, but it's the intention to influence the consumer that defines promotion and sets it apart from other communication with customers and/or clients.

J2 Soft Solutions Business Promotion

Business Promotion

The words promotion and advertising are often used interchangeably, but they're not the same thing. Advertising is one specific action you could take to promote your product or service. It's one type of promotion. (See the examples of business promotion below for other types of promotion that small businesses commonly use.) Promotion, as a general term, includes all the ways available to make a product and/or service known to and available to purchase by customers.

Benefits of the service

In a world where a third of us are online regularly, did you know that over half of small businesses don’t have a website?2 What a missed opportunity!

  • Help your customers to find you
  • Reach more people
  • Build a stronger brand
  • Increase your credibility
  • Reputation management
  • Cost efficient marketing

Benefits to an online presence

If you only have minimal visibility online or don’t yet have a website – the benefits to your business are potentially huge! In case you’re not convinced, here are 6 very good reasons why increasing your business’ online presence should be part of your strategy this year.

Where do you look first when you’re trying to find a product or service? Hairdresser? Garage? French lessons? A new supplier? For 81% of you1 the answer is the internet. The days of leafing through your Yellow Pages have gone. Your customers are online and if you’re not there too, then they’ll find someone else who is.
Do you want to go global? Get online. Suddenly, you’re no longer limited by the number of people who will see your ad in the local paper – you can reach people all over the world. Online, you have access to powerful marketing tools such as Google and social media. Nothing offline can compete. More traditional forms of advertising just aren’t cutting it anymore. People fast forward through the ads on TV, they’ve grown immune to the flashy bill boards and clever taglines. Now it’s all about reaching people where they hang out and talking to them about things that interest them. To do that, you need to be online.
Your brand is often what will differentiate you from your competitors. Customers may be drawn to your company because of the way you present yourself, the language you use, the beliefs and principles you stand for. Creating a strong brand is therefore a key part of marketing your business and standing out from the crowd. The online space provides a wonderful platform for small businesses to strengthen their brands. Social Media allows you to show some personality, blogging lets you talk about what’s important to you and your website itself is the hub; the place where your customers can explore and learn everything about your business and brand.